National Lacrosse League expands into Texas with Fort Worth team – SportBusiness

National Lacrosse League expands into Texas with Fort Worth team – SportBusiness

The National Lacrosse League is expanding into Texas for the first time, with a Fort Worth team scheduled to join the league in the 2021-22 season.

Bill Cameron, the chairman of Women’s National Basketball Association’s Dallas Wings and a minority owner of the National Basketball Association’s Oklahoma City Thunder, will be the team’s majority owner. Greg Bibb, the Wings chief executive officer, will serve as managing partner of the yet-to-be named team. Bibb also previously had multiple senior-level roles with Monumental Sports & Entertainment, including executive vice president of business operations for the Washington Wizards.

The Fort Worth NLL team will play at the recently-opened 14,000-seat-capacity Dickies Arena, which is home to the Fort Worth Stock Show rodeo performances.

The franchise’s name, logo, and colors will be announced later this year.

NLL commissioner Nick Sakiewicz said in a statement: “All the pieces we look for in a new partner are in place and we have already begun assisting with the ramp up to the opener 18 months from now.”

“As we look to expand our sports business portfolio the National Lacrosse League, and the model Nick and his team have created in the past few years, is a perfect fit,” Bibb added. “We wanted a growing sport that is on the rise and that fans can engage with, not just at the arena but at the grassroots level, and one that understands the value of the digital native fans and how brands can engage
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