The Golden Knights’ new partnership with a sports betting tout service has been universally panned by the sports betting industry and the team’s fans on social media.
The NHL organization announced Wednesday that it has entered a multiyear partnership with UpickTrade.com, a site based in Guadalajara, Mexico, that sells picks and has been designated the Official Sports Pick Service Partner of the Knights.
“We are thrilled to partner with UpickTrade.com and become the first professional sports franchise to partner with a sports recommendation service,” Mike Mungiello, the Knights’ vice president of global partnerships, said in a news release. “We are hopeful our fan base will make UpickTrade.com a part of their sports pick betting process.”
As an official partner of the Knights, UpickTrade will be featured on the team’s web and social media platforms, as well as on the boards around the rink at T-Mobile Arena.
UpickTrade CEO Carlos Lazo Reyes described the deal as “a historic moment in the sports betting market.”
But judging by the overwhelmingly negative reaction to the deal on the Knights’ Twitter page — all 137 replies were critical — the market hopes that history won’t be repeated.
“At first I thought it was a joke. Then I read the Knights’ press release. And I still wasn’t sure because it just seemed so outlandish,” said USBookmaking sportsbook director Robert Walker, former MGM Mirage (now MGM Resorts) sportsbook director. “My first thought was someone from the Vegas Knights is going to get canned, and my next thought was did the